Social, paid, search, and design, run as one campaign pointed where your customers actually are. For most businesses here that is south of you, which is the single biggest decision in how the budget gets spent.
Timing is the other one. Trips, weddings, and reservations are planned well ahead of when they happen, so the campaign that fills August is running in spring. Marketing to visitors during the season you are trying to fill is arriving after the decision has been made.
What that includes
- Paid campaigns targeted at the GTA
- Social media management and strategy
- Local and destination SEO
- Brand identity and graphic design
- Listings, maps, and review management
- Wedding and event venue marketing
- Press and media relations
- Seasonal campaign planning
What we've shipped
Asked and answered
- How far in advance do bookings get decided?
- Further out than the season suggests, and weddings furthest of all. That means a campaign has to be live during the planning window rather than the visiting one.
- Should we advertise locally at all?
- A little, for restaurants and services that locals use in the off-season. For rooms and venues the money belongs pointed at the cities your guests drive up from.
- Do reviews matter for a resort?
- Enormously. A guest comparing two properties is reading recent reviews and looking at a map, so managing that is part of marketing rather than an afterthought.
The line is 705-521-5596. Tell us what you want and we will tell you how we would build it.
Also in Muskoka