A creator brand, built from zero.
DAS DAM didn't exist until we built it. We named it, drew the mug, and worked out who they are on camera before a single episode was shot. The brand came first, because everything after it leans on the brand being right.
It runs every week now. We film it, cut it, design the thumbnails, write the plan behind it, and post the long form and the clips. Launching a show and keeping one on schedule are two different jobs. This one has stayed on schedule.
Around the show sits the rest of it. dasdam.ca, merch designed and sold, sponsor outreach, venue bookings, and the guest spots and interviews that come with being known locally. Local, engaged, and still growing.