A festival's full marketing operation, run as one unit.
Sudbury Performance Group is a charitable arts organization. Her Northern Voice is its festival. We run the marketing and media operation for it as Marketing and Media Manager.
Sponsor contact and outreach. Creator partnerships and seeding. Artist outreach. Event organization and the strategy behind it. Branding and graphic design. Social media, content, and press across TV and radio.
One team owns all of it. Nothing falls between vendors, and the festival has one number to call when something needs to move that day.
The festival site carries the lineup, the schedule, and the sponsors who paid for it. The feed is where the audience lives, so the feed is where the push happens in the weeks before doors.