Social accounts, ad spend, search, press, and design, run as one campaign with one person accountable for it. Most of this work has never needed a shared postcode, and all of it runs continuously rather than in the bursts a seasonal business tends to fall into.
The split in this market is the useful thing to plan around. Institutional and professional audiences here respond to credibility and search, while the waterfront and visitor side responds to timing and imagery. Spending the same budget the same way on both is the usual mistake.
What that includes
- Social media management and strategy
- Google and Meta advertising
- Local SEO and Google Business Profile
- Brand identity and graphic design
- Press and media relations
- Event marketing and promotion
- Seasonal campaign planning
- Sponsorship and partnership outreach
What we've shipped
Asked and answered
- When should we start on a summer campaign?
- Months before it. The footage has to exist and the campaign has to be live before people are deciding, which in practice means starting in the previous off-season.
- Do you handle the ad spend as well as the content?
- Yes. Building the creative and running the spend are the same job in our hands, which stops the usual argument about whether the ad or the targeting was the problem.
- Can you get us local press?
- We write the story and pitch it to the people who run it. That is part of the marketing line rather than an extra service.
The line is 705-521-5596. Tell us what you want and we will tell you how we would build it.
Also in North Bay