B2B marketing is a different craft from consumer marketing, and treating them the same is the usual reason a manufacturer's budget disappears without a trace. Long sales cycles, small buying committees, and technical buyers respond to different things.
In practice that means being findable for the specific thing you make, having content that answers a specification question properly, showing up in the trade channels your buyers actually read, and giving a salesperson something worth leaving behind. Volume posting is near the bottom of that list.
What that includes
- Search intent and technical SEO
- Content built for specification buyers
- LinkedIn and trade channel marketing
- Sales collateral and leave-behinds
- Brand identity and graphic design
- Google advertising
- Trade show marketing
- Recruitment marketing
What we've shipped
Asked and answered
- How do you measure marketing with a nine-month sales cycle?
- Not by last-click. You track qualified enquiries, the specification questions coming in, and whether sales conversations start further along. Attribution has to be set up for that deliberately.
- Is social media worth it for a manufacturer?
- Some of it. LinkedIn and trade channels can matter. A daily posting habit on consumer platforms usually does not, and saying so early saves money.
- Can you produce material for our sales team?
- Yes. One-pagers, capability documents, and technical video that a rep can send or leave behind. Often the highest-return work in a B2B budget.
The line is 705-521-5596. Tell us what you want and we will tell you how we would build it.
Also in Mississauga